Cookie Policy

Last Updated:

Oct 15, 2025

1. About this Policy

This website (www.pedaly.se) (the "Website") and the Pedaly mobile application (the "Pedaly app") is owned by Pedaly AB with company registration number 559243–7999 (hereinafter referred to as "we", "our" or "us"). References to "you" or "your" refer to the visitor of the Website or user of the Pedaly app. 

We are committed to protecting your privacy and ensuring transparency in how we collect and use data. This Cookie Policy explains how and why we use cookies and similar technologies on our Website and within the Pedaly app.

Here you will find information about what types of cookies are used, what purposes cookies serve, how long they are stored, and if and how information is shared with third parties. You will also be informed about which external parties (e.g. third-party service providers) have access to the information through cookies. In addition, you will receive guidance on how you can control, manage or limit the use of cookies either through the settings of your browser or through the cookie tool installed on the Website.

The purpose of this information is to provide you with sufficient information to be able to make informed decisions about the use of cookies on the Website.

For details on how we process personal data, please refer to our Privacy Policy.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. Cookies serve various purposes and enable access to different services and functions on the website. They help us ensure the site functions properly, enhance your user experience, and gather insights into how our services are used.

Cookies may also involve the transfer of information between the website and the visitor, between the visitor and the website owner, or to a third party acting on behalf of the website owner. In some cases, the information may also be shared with other parties in accordance with their own privacy policies.

There are different types of cookies, which are generally divided into the following main categories:

  • Session cookies are temporarily stored in the device's memory and do not have a set expiration date. They are active only during the browser session and are automatically deleted when the browser is closed. These cookies are commonly used to maintain a user session and enable certain functionalities on the website.

  • Persistent cookies (also known as “permanent cookies”) are stored on the device for a specified period defined in the cookie settings. Unlike session cookies, they remain on the device even after the browser is closed, until the set expiration date is reached. These cookies are often used to remember user preferences for future visits.

Cookies may also be set by entities other than us, so-called “third-party cookies”. Third-party cookies can be either session or persistent cookies, depending on their specific function. We may allow trusted third-party services (such as Google and Meta/Facebook) to place cookies on our Website and/or Pedaly app for analytics or advertising purposes. These third parties have their own cookie and privacy policies, which we encourage you to review.

3. Categories of Cookies We Use

We use different categories of cookies for different purposes. These include:

a) Essential Cookies

These cookies are strictly necessary for the Website and/or Pedaly app to function. They enable core functions like security, authentication, and system management. Without them, some services may not work.

The use of essential cookies does not require your prior consent, which means you cannot opt out of their use. As a result, essential cookies will always be active.

b) Non-essential cookies

In order for us to use cookies that are classified as non-essential, your active consent is required. You have the right to withdraw your consent at any time, without affecting the lawfulness of any processing carried out prior to the withdrawal. You can manage or disable non-essential cookies by following the instructions in section 5 below.

Please note that non-essential cookies are not critical to the basic functionality of the Website and/or Pedaly app, instead, they are used for other purposes (such as improving the user experience or analyzing website traffic).

Non-essential cookies will only be used after you have provided your active consent via the Website's cookie banner or the settings center. Non-essential cookies will not be used before you have given consent to it. You may also choose to only consent to specific categories of cookies.

The Website uses the following categories of non-essential cookies:

  • Functional Cookies: These cookies allow the Website to remember your preferences (such as language and region) and provide enhanced, more personalized features.

  • Analytical Cookies: These cookies are used to collect anonymous data about how visitors interact with our Website and/or Pedaly app. For example, we use tools like Google Analytics to understand traffic patterns and improve performance.

  • Marketing Cookies: These cookies help us deliver relevant ads and track campaign effectiveness across platforms. 

4. Cookies used

The Website 

Below is a list of the cookies used on this Website. The table includes the cookie name, the category it belongs to, its storage duration on your device, and a description of its purpose and whether the information is shared with third parties.

(This information is updated regularly to reflect current usage.)

Cookie

Category

Storage duration

Description

 _ga

Analytics

1 year and 1 month

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

_ga_CEXP49QH5B

Analytics

1 year and 1 month

This cookie is used by Google Analytics to persist session state.

5. Managing Your Cookie Preferences

You can manage and control how cookies are stored on your device using various methods. This includes the ability to fully or partially disable or enable cookies. However, please note that disabling cookies may impact the functionality of certain features.

Below are different ways to manage your cookie preferences:

Cookie banner on the Website

When you first visit our Website, you will be asked to accept all cookies, reject all cookies or customize your cookie preferences via our cookie banner. 

The cookie banner will also reappear automatically if any significant changes are made to the cookie notice or its categories. 

Please note that essential cookies, as described in section 3.a) above, are always active to enable core functions and therefore cannot be disabled.  

Browser settings

In addition, you can manage cookie settings through your browser. Most browsers allow you to block non-essential cookies or require that you actively approve each new cookie before it is stored on your device.

Browser settings also typically offer the ability to block third-party cookies or mark frequently visited websites as “trusted sites,” allowing cookies from those sources to be accepted automatically. In most cases, you can also delete specific cookies stored on your device or clear all previously stored cookies.

These features are usually found under menu options such as “Settings,” “Help,” or “Tools” in your browser. Please note that the available functions may vary depending on which browser you use (e.g., Chrome, Firefox, Safari, Edge, Opera). If you need assistance changing your settings, you can contact your browser provider or visit their help pages for detailed instructions.

Keep in mind that these settings need to be configured separately in each browser and on every device you use in order to ensure that your preferences apply consistently across platforms.

6. Your Rights as a Data Subject

If the cookies used result in the processing of personal data relating to you, you are also entitled to information about the processing in accordance with the EU General Data Protection Regulation 2016/679 (“GDPR”). For more information about your rights under the GDPR and how we process your personal data, please see our Privacy Policy.

7. More information

For further information about cookies and the Swedish Electronic Communications Act, you can visit the website of the Swedish Post and Telecom Authority: www.pts.se

If you would like to learn more about the GDPR and the rules governing the processing of personal data, you may visit the website of the Swedish Authority for Privacy Protection (IMY): www.imy.se.

These resources can provide more in-depth knowledge and guidance on the topics of cookies, data protection and related regulations.

8. Contact

If you have any questions about this Cookie Policy or how we use cookies, feel free to contact us:

Pedaly AB
Email: contact@pedaly.se
Website: www.pedaly.se
Contact person: Ali Taleb
Email: at@pedaly.se
Phone: +46 010 300 11 61